THE ROAD
To $1M
Your first million changes everything.
So does the road you take to get there.
Building a business from its first customers to seven figures isn't one challenge. It's a series of them.
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At first, you're trying to prove people will buy.
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Then you're trying to get found.
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Then you need consistent leads.
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Then you need better conversion.
And eventually, you need systems, people and marketing infrastructure capable of growing without everything depending on you.
The Road to $1M is TEAM's ongoing exploration of what it actually takes to build an owner-led business toward its first million-and what has to change along the way.
THE BUSINESS CHANGES.
THE MARKETING HAS TO CHANGE WITH IT.
What gets a business to $250K isn't necessarily what gets it to $500K.
And what gets you to $500K probably isn't enough to get you through $1M.
As revenue grows, the marketing challenge changes.
That's why The Road to $1M isn't about finding one perfect marketing strategy.
It's about knowing what your business needs next.
THE ROADMAP
Under 250k?
BUILD THE FOUNDATION
At this stage, you're proving the business and building credibility. The challenge is getting clear about who you serve, what makes you different and creating
enough visibility for the right customers to discover you.
The questions we explore:
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How do you stop relying only on referrals ?
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When should you invest on a professional website?
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How much branding does a small business actually need?
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Which marketing channels should you focus on first?
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How do you market consistently when you're also running the business
$250K - $500K
BUILD THE PIPELINE
You've proven customers want what you sell. Now the challenge is creating a more consistent way to find them.
This is where businesses begin moving from passive demand-referrals, word of mouth and repeat customers-to intentional lead generation.
Questions we explore:
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How many leads do you actually need?
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When should you start running Google ads?
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How much should you spend on marketing?
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Should you invest on SEO or paid advertising first?
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How do you know which channels are generating business?
$500K - $1M
BUILD THE ENGINE
At this stage, you're probably already doing marketing.
The problem is getting everything to work together.
Advertising, content, your website, CRM, follow-up and reporting need to become part or a measurable system rather than a collection of marketing activities
Questions we explore:
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Do you actually need more leads or better conversions?
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Which marketing numbers should you be tracking?
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How should your CRM support growth?
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What should you automate?
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When should you hire someone to manage your marketing?
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How do you know what's actually producing revenue?
$1M +
BUILD THE MARKETING DEPARTMENT
Reaching seven tigures creates a different challenge.
Marketing can no longer be something the owner manages between everything else.
You need strategy, specialists, execution, technolooy.
reporting and accountability working together.
Questions we explore:
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When should you build an internal marketing team?
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What should you outsource?
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What should your marketing budget look like?
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Which KPI's should leadership actually care about?
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How do you manage multiple marketing channels under one strategy?
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What does marketing need to look like for the next $1M?
THE NUMBERS BEHIND THE ROAD
REVENUE
What does the business need to generate to reach the next milestone.
LEADS
How many opportunities are required to produce that revenue?
CONVERSION
How effectively are those
opportunities becoming customers?
CUSTOMER VALUE
What is each new customer actually worth?
MARKETING ROI
How much should you invest to grow?
What is that investment producing?
