01 - POSITION
BECOME THE
OBVIOUS CHOICE
Before you generate more attention, make sure people understand why they should choose you.
More traffic won't solve unclear positioning.
If customers can't quickly understand what you do, who you help and why you're different, sending more people to your business simply sends more people into a confusing experience.
We start by making your business easier to understand, trust and choose.
WE HELP YOU BUILD:
BRAND POSITIONING
Clarify where your business fits in the market and what makes it different.
MESSAGING & VALUE PROP
Give customers a clear reason to choose you instead of the alternatives.
IDEAL CUSTOMER STRATEGY
Identify who you're trying to reach so your marketing speaks to the right people.
OFFERS &
SERVICES
Package and communicate what you sell in a way customers understand.
BRAND
IDENTITY
Build a consistent visual presence that reflects the business you're becoming.
THE GOAL:
When The Right Customer Finds You, They Immediately Understand Why You're Right For Them.
SIGNS POSITION MAY BE YOUR CONSTRAINT
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People constantly ask what you actually do.
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You're competing primarily on price.
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Your website doesn't reflect the quality of your business.
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Messaging changes depending on how customers find you.
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You're attracting the wrong types of customers.
ONE SYSTEM.
DIFFERENT STAGES OF GROWTH
Under 250k?
BUILD THE FOUNDATION
Establish your positioning, brand, website and visibility.
$250K - $500K
BUILD THE PIPELINE
Move beyond relying primarily on referrals and create more consistent lead generation.
$500K - $1M
BUILD THE ENGINE
Connect acquisition, conversion and measurement into a more predictable marketing system.
$1M +
BUILD THE
MARKETING DEPARTMENT
Bring strategy, execution, technology and accountability together under one outsourced marketing TEAM
MARKETING SERVICES ARE THE TOOLS.
GROWTH IS THE STRATEGY.
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SOCIAL MEDIA ISN'T THE STRATEGY
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GOOGLE ADS ISN'T THE STRATEGY
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SEO ISN'T THE STRATEGY
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A WEBSITE ISN'T THE STRATEGY
TEAM determines which tools your business needs, how they should work together and what needs to happen next.
That means you don't have to manage five freelancers, three agencies and a collection of disconnected marketing platforms.
One TEAM. One Strategy. One Growth System
